Guest Lecture on Business Analytics

Guest Lecture on Business Analytics

Resource Person: Mr. Nikhil Kanojia

Date: 14th December 2019


A lecture on Business analytics was arranged for the BMS students to keep them updated about the recent trends going in market.

Mr. Nikhil explained the students the concept of Business Analytics and its implications in the current era. He mentioned about the various types of analysis that exists under business analytics and their respective importance in predicting the market trends or consumer behaviors.

He also spoke about the differentiation of terms such as data analysis, data science, data analyst, Business intelligence, Business analysts etc.

All the students were completely engaged in his talk. Finally, he suggested the students especially of the marketing specialization to keep themselves updated as these techniques and strategies are extremely useful in the world of digital marketing.

It was a very informative session for all students about the different career choices related business analytics and digital marketing.