Master of Business Administration (Marketing Management)
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(2 Years, 6 Trimesters)
Total credits : 100
Approved by AICTE, Degree awarded by the University of Pune
Become an inspirational marketing manager
The MBA Marketing Management) programme empowers the students to take on the challenges of corporate world, turning them into confident individuals because of a solid grounding in marketing fundamentals and functions. They learn to remain focused in the face of daunting odds, making them extremely effective in achieving their objectives. The programme trains the students to keep an open mind and to work for long hours under difficult conditions - things that turn a professional into an invaluable asset to the company he/she chooses to work for.
Eligibility:
Passed with minimum 50% marks aggregate (45% in case of candidates of reserved categories belonging to Maharashtra State only) in any Bachelor’s degree of minimum three years duration in any discipline recognized by the Association of Indian Universities. Students appearing for final year examination of graduation are also eligible to apply.
Or
Passed with any Bachelor’s degree of minimum three years duration in any discipline recognized by the Association of Indian Universities AND passed any Post Graduate degree course of minimum two years duration recognized by the Association of Indian Universities in any discipline with minimum 50% marks aggregate (45% in case of candidates of reserved categories belonging to Maharashtra State only). Students appearing for final year examination of post graduation are also eligible to apply.
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Course Structure
| Trimester I |
| Code |
Subject Name |
Credits |
0101 |
Business Management & Managerial Economics |
F |
0102 |
Business Communication |
F |
0103 |
Basics of Marketing |
F |
0104 |
Consumer & Organizational Buyer Behaviour |
F |
0105 |
Organizational Behaviour |
F |
0106 |
Integrative Experiential Case Learning(IECL) |
H |
| Trimester II |
| Code |
Subject Name |
Credits |
0201 |
Management Accounting |
F |
0202 |
Fundamentals of Human Resource &Information Technology |
F |
0203 |
Sales Management & Personal Selling |
F |
0204 |
Services Marketing |
F |
0205 |
Business Laws |
H |
0206 |
Field Work Report |
H |
0207 |
MS-Office Practicals |
H |
| Trimester III |
| Code |
Subject Name |
Credits |
0301 |
Quantitative Techniques
& Research Methodology |
F |
0302 |
Retail Management & Retail Operations |
F |
0303 |
Integrated Marketing
Communications |
F |
0304 |
Distributed Management & Logistics |
F |
0305 |
Field Based Learning-Seminar Course |
H |
0306 |
Elective(A): Business Policy & Strategic Management or Elective(B):Entrepreneurship Development & Project Management |
H |
0307 |
SPSS Practical |
H |
0308 |
Soft skills |
H |
| Trimester IV |
| Code |
Subject Name |
Credits |
0401 |
Economic Environment & Social Environment |
F |
0402 |
Marketing Research |
F |
0403 &
404 |
Project Report & Viva Voice |
F + F |
0405 |
Laws related to Marketing |
F |
0406 |
Elective(A): Operations Management & Supply Chain Management or Elective(B): Six Sigma |
H |
0407 |
Financial Services Marketing |
H |
0408 |
Leadership Exploration and Development |
H |
| Trimester V |
| Code |
Subject Name |
Credits |
0501 |
Laws related to Marketing |
F |
0502 |
Strategic Marketing |
F |
0503 |
International Marketing |
F |
0504 |
Business Governance & Economy-Seminar Paper |
H |
0505 |
Integrative Experiential Case Learning(IECL) |
H |
| Trimester VI |
| Code |
Subject Name |
Credits |
0601 |
Rural & Agriculture Marketing |
F |
0602 |
Corporate Social Responsibility and Business Values & Ethics |
F |
0603 |
Product & Brand Management
Management |
H |
0604 |
Direct Marketing |
H |
F denotes Full Credit Course carrying 3 Credit Points
H denotes Half Credit Course carrying 2 Credit Points
Assessment:
Assessment of each course will be 40% marks for the concurrent and 60% marks for the external assessment. Candidate must secure 40% marks in each head for passing the course.
Field Work Report:
In the first trimester, every student must submit a fieldwork report to the Institute. This report is based on visits to organizations and information regarding the functioning of the Marketing Department in those organizations.
Field Based Learning:
A group of students will have to study a particular industry assigned to them, in their area of specialisation. They will be evaluated on the basis of seminar presentation.
Project Report:
Each student of MBA (Marketing Management) shall have to undergo a practical training for a period of 8-10 weeks duration preferably at the end of the First Year.
Based on the actual training during the vacation, the student shall write a project report on the topic selected under the guidance of a teacher and submit two copies of the same to the Director of the institute three weeks before the final Trimester IV examinations. The Project Report shall be assessed both internally (80 marks) and externally (120 marks). For the external evaluation there will be a viva- voce at the end of the fourth trimester. Such viva-voce shall be conducted by a panel of two referees who will be appointed by the Examination Committee. |
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