Total Credits : 100

Approved by AICTE, Degree awarded by University of Pune

Become an inspirational marketing manager

The MBA (Marketing Management) programme empowers the students to take on the challenges of corporate world, turning them into confident individuals because of a solid grounding in marketing fundamentals and functions. They learn to remain focused in the face of daunting odds, making them extremely effective in achieving their objectives. The programme trains the students to keep an open mind and to work for long hours under difficult conditions; things that turn a professional into an invaluable asset to the company he/she chooses to work for.

Eligibility:

Students possessing following qualifications are eligible for admission to this course:

Passed with minimum of 45% marks in aggregate ( 40% in case of candidates of backward class categories belonging to Maharashtra State only) in any Bachelor’s degree of minimum three years duration in any discipline recognised by the Association of Indian Universities
Or
Passed with any Bachelor’s degree of minimum three years duration in any discipline recognised by the Association of Indian Universities AND passed in any Post Graduate degree course of minimum two years duration recognized by the Association of Indian Universities in any discipline with minimum 45% marks in aggregate ( 40% in case of candidates of backward class categories belonging to Maharashtra State only)



1. The student must have completed selection procedure by appearing for the MHRD, Government of India approved national admission test namely ATMA (AIMS Test for Management Admissions) held in February 2010 or MAT(Management Aptitude Test) February 2010, and Group Discussions and Personal Interview conducted by the institute. The final selection is based on the candidate’s composite score based on his/her academic track record, ATMA/MAT Score, performance in the GD, PI and work experience.

Course Structure

Masters in Business Administration (Marketing)

F denotes Full Credit Course carrying 3 Credit Points
H denotes Half Credit Course carrying 2 Credit Points

Assessment:
Assessment of each course will be 40% marks for concurrent and 60% marks for external assessment. Candidate must secure 40% marks in each head of passing.

Field Work Report:
In the first trimester, every student must submit a fieldwork report to the Institute. This report is based on visits to organizations and information regarding the functioning of the Marketing Department in those organizations.


Field Based Learning:
A group of students would have to study a particular industry assigned to them, in their area of specialisation. They would be evaluated on the basis of seminar presentation.

Project Report:
Each student of MBA (Marketing Management) shall have to undergo a practical training for a period of 8-10 weeks duration preferably during the end of First Year.

Based on the actual training during the vacation, the student shall write a project report on the topic selected under the guidance of a teacher and submit two copies of the same to the Director of the institute before three weeks of the final Trimester IV examinations. The Project Report shall be assessed both internally (80 marks) and externally (120 marks). For external evaluation there will be a viva voce at the end of fourth trimester. Such viva-voce shall be conducted by a panel of two referees who will be appointed by the Examination Committee.