National Seminar on Customer Retention – The New Tension
Theme of the Seminar
Customer Retention – The New Tension:
Today’s marketing environment demands core focus on the
customers’ requirements. Rising above the competition, each organization has to formulate a unique
Customer Retention Strategy. Today marketers have all the data they need about the consumers; all it
needs is combining those databases and using them to create more benefit for customers.
Objectives :
- To provide a platform to faculty and students to express their views and to interact with experts
and thus enhance their knowledge and skills.
- To facilitate an interface between Industry and academia.
Call for papers:
Papers are invited by students / faculty and professionals on the sub-themes mentioned below.
- Branding Strategies
- Promotional Strategies
- Innovative Distribution Methodology
- Behavioural Marketing
Guidelines for Contributors:
- The full paper should be around 3000-5000 words and should begin with the abstract in italics.Please follow the instructions in Annexure II.
- Abstract should not be more than 250 words.
- The text should be in Times New Roman font and font size 12 points.
- The page size should be A4 with line spacing of 1.5 lines.
- Papers should be original work of authors without violation of copyrights.
- The papers should be submitted electronically on the email ID mentioned below. The author/s
(maximum three for each paper) should submit details of their position, name of the Institution
they represent. At least one author of the selected paper has to register and be present for the
Seminar.
- Annexure I is to be submitted along with the registration form.
Registration Procedure:
Participants are required to fill in the registration form along with the demand draft of registration fee
and send it to the following address: IndSearch, 85/1, Law College Road, Pune – 411004, Maharashtra
clearly mentioning on the envelope: Registration form for Marketing Seminar. The demand draft
should be in favour of Director, IndSearch payable at Pune. You can use photocopy of the registration
form given in the brochure or click to download the registration form. The registration form can also be
submitted by email to marketingseminar@indsearch.org, and mktgsem@gmail.com. Confirmation of the
registration shall be after the receipt of the demand draft.
Rs 250/- per person to be sent by demand draft in favour of the Director, IndSearch payable at Pune
Important Dates:
| Paper submission including abstarct: |
10th Feb 2012 |
| Notification of acceptance: |
20th Feb 2012 |
| Last Date of Registration: |
10th March 2012 |
Registration Form:
Click to download Registration Form
1.Send your D.D. in favour of Director, IndSearch payable at Pune
or
2.Make cash payment at IndSearch, Law college campus between 10 a.m. to 5:00 p.m.
Contact:
For details, please contact:
Prof. Aparna Tembulkar,
Assistant Dean - Director's Office & Corporate Relations
IndSearch, 85/1, Law College Road, Pune – 411004,Maharashtra
E-mail: marketingseminar@indsearch.org, mktgsem@gmail.com
Ph. No: 020-64732006 / 22917000 (Ext - 212)
Website: www.indsearch.org |
